There is no better story than true authenticity and great craftmanship. At Superdry, we believe in adventure and discovery, in going to the source, in working with the best artisans to create beautifully crafted pieces that stand the test of time.

Our goal is to become the most sustainable listed global fashion brand by 2030. We’ve been busy challenging our business process, making decisions on topics like renewable energy, organic cotton farming, circularity, and our move to net zero.

We’ve been making better choices, for a better future. We’re leading positive change to deliver style in a more sustainable way, so you can make better choices too.